International Coffee Day is celebrated on October 1st every year to recognize the millions of people across the world who are involved in the coffee industry. From farmers to roasters, baristas, and coffee shop owners, this day celebrates one of the most popular beverages in the world. Events occur around the globe to promote and celebrate coffee as a beverage. This year, join 77 Member States of the ICO and dozens of coffee associations from around the world to raise a mug and celebrate International Coffee Day!